4500 Words on Everything We Don’t Know About Penguin and What Not to Do About It

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 4500 Words on Everything We Dont Know About Penguin and What Not to Do About It

How we feel about Google’s Pen­guin update and you prob­a­bly do too.

Cyn­i­cal title, ain’t it? Frankly, I’ve been putting off writ­ing this “Pen­guin post” for 2 weeks.


Because I have a prob­lem with talk­ing about things I don’t actu­ally know about.

The unfor­tu­nate state of affairs right now is that nobody really knows much about what’s going on. Sure, there are plenty of gurus writ­ing blog posts on “how to recover after Pen­guin,” but the irony is that there are almost no blog posts called “How I Actu­ally Recov­ered After Pen­guin” (hint: link bait oppor­tu­nity, nerds. Get on it.). In other words the vast major­ity of what the gurus and pro­fes­sional SEO jour­nal­ists are say­ing is the­o­ret­i­cal fluff, much of it con­tra­dict­ing, with very few real case stud­ies behind it.

With our shared sen­ti­ments on the table, let’s roll up our sleeves and get to work. My goal is to give you a glimpse into what we’re see­ing, what oth­ers are say­ing, what kind of data is out there, what it means, and what to do about it.

Edit #1: Despite the pas­sive aggres­sive head­line, it appears that the dis­cern­ing folks on Twit­ter have deemed this arti­cle help­ful. Yay.